3 Things You Need To Know About SEO
As management consulting professionals, we highly recommend businesses to observe good search engine optimization (SEO) practices. We do it to help them improve their online presence and capture the potential stream of revenue they can obtain from the internet.
But why SEO? Let’s discuss three things about it: its definition, importance, and some pro tips.
By Ryan Niddel
Before you understand SEO, you must know how a search engine works first. Search engines perform three basic functions in order for them to deliver relevant results to your search queries:
– Crawl: search engines explore the web for content.
– Index: they store and organize the content they gather from websites during the crawling process. A page only has to be indexed once to be considered in future search results.
– Rank: they rank websites according to the relevance they provide searchers. Given that Google holds over 92% of the global search engine market, we’ll be discussing this platform throughout the article.
SEO is a set of guidelines and methods that you apply on your website and its content to improve your site’s visibility in search engine results pages (SERPs). Most often than not, the goal of most people performing SEO is to make the site’s pages appear in the first page of search results since most searchers only click on the first links they see after they’ve done a search.
To put it simply, SEO primarily aims to produce a higher quantity of site visitors coming from search engines to your site by making it easier for search engines to crawl, index, and rank your site.
Importance Of SEO
Any digital consulting expert will agree that being on Google’s first page is significantly beneficial to any company. Here are the average clickthrough rates (CTR) of the top three organic Google searches:
– First: 36%
– Second: 13%
– Third: 10%
Around 59% of searchers click on the first three results that they see. The CTR drastically goes down as searchers move downward on the results, with the tenth search result getting only 2%. On a grimmer note, 75% of searchers don’t even make it past Google’s first page.
Note that 93% of all online experiences begin with search engines, and a solid SEO strategy can drive inbound traffic for many years.
Here are some tips to get you started on your SEO journey:
Google My Business
Google My Business is a free public listing that appears in related Google searches. Creating a Google My Business account enables potential clients to find information about your company, including your address, contact details, and operating hours.
It’s fast and easy to make an account. Set it up as soon as possible.
Optimize Title Tags
A title tag is an encoding element that specifies a web page’s title. Title tags are clickable headlines on search engine results pages (SERPs). They have character limits and should be catchy enough to attract potential clients’ attention.
A client must see pages relevant to his search once he clicks on a title tag because of a catchy copy.
Having short, descriptive URLs provides web crawlers a clear context about your site. It also helps site visitors understand their specific digital location.
Long URLs containing random letters and numbers turn both potential clients and Google crawlers away.
One of the first pieces of advice any consultant will mention is to choose the right keywords when it comes to SEO.
Powerful keywords contain your unique selling proposition (USP) and allow you to stand out amongst many competitors. Specific keywords can do wonders for a business.
Creating relevant content is one of the top factors Google considers in ranking websites. Google considers your content’s length and keywords and the time a site visitor spends in it.
Valuable content is also shared on social media pages and used as a basis for content on other websites. These actions enable Google to flag your site as relevant to specific keywords.
Great User Experience (UX)
Great UX keeps visitors on your site longer, which Google values. Great user experience includes a fast loading speed, readable fonts, easy navigation, and mobile-friendliness.
Link to Other Sites
Google’s ranking factors include links. It considers internal and external linking as a sign of a legitimate website.
Don’t create links to your competitors’ sites or use too many at the start of your page that will veer your potential clients away. Creating links once in a while to site statistics or studies should be okay.
Optimizing your website is a great way to increase quality inbound traffic, improve conversion rates, and gain market share. If you need help with this aspect, contact us and we’ll help you optimize your site.