5 Reasons Why Mobile-Friendly Sites Are Crucial For Businesses

As a management consulting firm, and sometimes get asked about the value of mobile-optimized websites.
Let’s discuss the factors to consider in creating such a site, checking for mobile-friendliness, and the five reasons why your websites should cater to mobile users.

By Ryan Niddel

Here are four necessary elements that make up a mobile-friendly website:

Responsive Page Display

Responsive design is the priority in creating a mobile-friendly website. Users will have access to a smaller version of your current site, which they would’ve to scroll horizontally and vertically without this feature. If this happens, your potential clients will leave your site.
A responsive page display will adjust to whatever device your site visitors are using, may they be mobile phones or tablets.

Legible Fonts

You have to consider mobile users choosing the size, type, and color of your site’s fonts. Business consulting firms would recommend Open Sans, Roboto, and Helvetic as they’re some of the best fonts for both web and mobile sites.

Readable Text Formatting

Lines of text that are too close to each other are hard enough to read on desktop computers and laptops—they’re even worse on small mobile devices.
Break up long texts with headers, subheaders, and bullets. Doing this will make your sites more readable for clients using mobile devices.

Optimized Media

You should also make sure that pictures and videos on your site will look great on mobile devices. Your potential clients shouldn’t have to scroll or resize their display to have full access to your media.

Testing For Mobile-Friendliness

Google Mobile-Friendly Test is a free site that checks websites for mobile-friendliness. It’s easy to use.

You key in the link to your website, and Google will run tests. You should get results in about one minute. Google will flag a non-mobile-friendly site and provide information on the aspects you can improve on.

Why Mobile-Friendly Websites Are Crucial For Businesses

Mobile-friendliness is not just a good idea in this day and age: it’s a must.

Here are five reasons why:

1. Consumer Behavior

The number one reason for creating mobile-friendly sites is that most of your clients are using their phones to browse the internet.

The USA currently has 331 million people, with almost 289 million internet users. In 2020, over 274 million or about 95% have accessed the internet through a mobile device.

You lose the chance to create business relationships with most potential clients if your sites are not mobile-friendly. Check with a management consultant or a business consultant for help in creating a mobile-friendly website.

2. Google Penalties

Google released a new ranking algorithm that punishes non-mobile-friendly sites in 2015. It’s still in use today. Such websites are moved further down in results pages and are not likely to make it to the first page.

You should check for mobile-friendliness because you could be wasting time, energy, and money on your digital marketing efforts with the wrong site layout.

3. Customer Retention

You only have a few seconds to impress site visitors. Around 62% of them are likely to leave if your site is not mobile-friendly, but 67% of them will likely purchase if it is.

4. Building Trust

Clients perceive companies with mobile-friendly sites to be modern and relevant. They trust these brands more.

Existing clients are more likely to recommend a mobile-friendly site than one that is not. Around 57% of site visitors say they won’t recommend any business that has a poorly-designed website.

5. Keeping Up With Competitors

Mobile-friendly sites are becoming a standard best practice for new players, and most of the older websites have been updated for mobile users.
Our clients will end up on your competitors’ websites if you don’t keep up with this standard.

Website Overhaul

More and more people are using their phones and tablets for most daily activities, including browsing the internet, making online payments, and mobile shopping. Google and your competitors have taken heed to this need.
You should meet industry standards and run a mobile-friendly website. A website overhaul might be the key to achieving your business goals if your website hasn’t been mobile-friendly for some time.

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